pros and cons automated content creation

Pros and Cons of Automated Content Creation

AI writing tools have changed the way websites can scale content creation. However, automated content creation isn't all sunshine if done wrong.

Here are 6 Pros and 6 Cons when using AI to create content.

6 Pros of Automated Content Creation

Faster Content Publishing Timeline

AI writing tools can generate content much faster than humans, which can be especially useful if you need to produce a large volume of content in a short amount of time.

When the users understand how to properly prompt the AI to write content with specific guidelines, the AI writing tool can pump out content like clockwork. 

This is absolutely advantageous to grow a brand new websites and expired domain websites.

Massively Lowering Startup Cost

Scaling content without costing money is every website owner's dream. If there are topics that really don't require experts to write, then AI can definitely help creating a bulk load of them without spending too much money.

AI writing tools do not require payment for labor, they can potentially be more cost-effective than hiring human writers for content generation especially for minimum viable content to build topical relevance


AI writing tools can produce content that is consistently formatted and stylistically similar, which can be helpful for maintaining a cohesive brand voice. Users can also control the writing style and reading level the AI puts out 

Most AI writing tools provide templates and workflow to generate content based on user input, so the user has full control over what the AI puts out before publishing the content.

Faster Way To Scale

AI writing tools can potentially scale a growing business or jump start new websites to index on the search engine. These tools can generate more content without having to hire additional human writers.

This is a huge game changer to quickly build up topical authority and relevance.


Some AI writing tools can generate content that is tailored to specific audiences or use cases, allowing you to create more personalized and relevant content for your readers.


AI writing tools can potentially handle multiple tasks simultaneously, such as researching and organizing information, writing content, and even formatting and publishing the final product.

Users can also use an AI writing tool to paraphrase resources gathered and rewrite them in your own words very quickly.

This can save time and improve efficiency for content creators.

6 Cons of Automated Content Creation


While some AI writing tools can produce high-quality content, others may produce content that is poorly written or contains errors and inaccurate information based on the topic.

  • Content that is difficult to understand or follow due to poor grammar, spelling, or punctuation.
  • Content that is repetitive or uses the same phrases or structures repeatedly.
  • Content with awkward use of language or word choice
  • Content that lacks coherence or logical structure, and jumps from one topic to another without a clear connection.
  • Content that is factually inaccurate or contains misinformation.
  • Content that lacks personality or voice, and reads as robotic or impersonal.

Check out more on Is AI writing good?


AI writing tools may not always produce completely original content and there are definitely topics AI can't create without any human input.

Most generic content can be created by AI, but these are topics AI simply just can't write:

  • Abstract topics
  • Comparison topics
  • First hand experience / specific experience
  • Scientific research based topics
  • Political topics
  • Opinion based content

Human touch: 

Some readers may prefer content that is written by a human and can sense the difference between human-written and machine-generated content.

In these cases, the use of AI writing tools may be seen as less authentic or engaging. Some of the worst writing an AI tool comes up with are just inherently wrong or awkward. If read out loud in a room full of people, it can quickly lower the content credibility.

AI writing tools are trained on large datasets and use algorithms to identify patterns and generate text. While they can be very good at producing straightforward, factual content, they may struggle with tasks that require more creative or strategic thinking. For example, an AI writing tool might be able to write a news article about a new product launch, but it might struggle to write a persuasive marketing copy or a thought-provoking opinion piece.

This is because creative thinking and artistic expression involve concepts and ideas that are often difficult to define or quantify, and that may not have clear patterns or rules. AI writing tools may not be able to fully replicate the human ability to generate and express these types of ideas in a meaningful way.

Limited capabilities 

AI writing tools are limited by the data and algorithms they are trained on, and may not be able to produce content on topics that are outside their knowledge base or that require more creative or strategic thinking.

This is where human input is required when automated content creation is used to scale a website's SEO ranking. We highly recommend using AI to create chunks instead of the entire content from top to bottom.


If a business uses an AI writing tool to generate all of its blog posts and the tool goes down, the business may not be able to publish new content until the tool is fixed. This could cause delays in content production and might harm the business's reputation or disrupt its marketing efforts.

Additionally, if a business becomes too reliant on AI writing tools, it may struggle to adapt if the tools are updated or replaced. For example, if a business is using an older version of an AI writing tool and the tool's creators release a new version with different features, the business may need to spend time and resources learning how to use the new tool or finding a replacement. This could also lead to disruptions in content production.

Legal issues 

Some AI writing tools may not be fully compliant with copyright laws, and using them to generate content could potentially expose a business to legal risks if the information is inaccurate or false.

It is important to carefully research and consider the legal implications of using AI writing tools, and always have a professional to revise the content.

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