Please use this website content checklist before publishing to create your content to rank on the search engine, and format it to optimize the user experience.
Must Include H1 Heading Tag
The H1 tag is the most important piece of information that the search engine looks at when ranking a website’s content. The H1 is the title of the article.
Please ensure the title of the article includes the main keyword, and it’s toward the front than the back.
A Good Example: 7 Best Solar Panels For XYZ
A Bad Example: Here are our recommended best solar panels for XYZ [7 best]
The Main Keyword Is In The Body
The main keyword must be included within the first 50 – 120 word range. It’s something the visitors can see right away, and it’s something that the search engine looks at when indexing the content.
You just need one, without repeating it.
Add At Least 2 Relevant Internal Links (Inbound & Outbound)
Adding outbound internal links from the content you’ve just created can help website traffic flow freely on the website. Adding inbound internal links from relevant anchor text helps boost keyword relevance.
In addition, it helps the search engine to crawl and discover the article upon publishing from other already indexed pages.
We recommend linking out at least 2 times to relevant pages and also receiving 2 internal links from other pages on the site
Remove Irrelevant Subheadings
Please make sure all subheadings are hyper-relevant to the main topic. Remove unnecessary subheadings if they are repeating the same thing or don’t add significant value.
Include Call To Action At The Right Part Of The Content
Adding a call to action at the right part of the content will direct the visitor to take action the website owner wants.
These things include:
- Subscribe to an email list
- Download something
- Buy something
- Click here to read more
- Lead the visitor to another thing
- Moving down the funnel
Add Supportive Media Content
Insert an image every 3 – 4 paragraph blocks to provide eye breaks to the reader. No one wants to look at a wall of text while scrolling.
On top of that, visual images can provide a little more detailed context within the content.
- Video or illustrations
Use Active Voice
Active voice on website content really helps the content to be more clear and more direct. The active voice writing style keeps paragraphs punchy and to the point without being too complicated or wordy.
Action verbs are more descriptive and help emphasize the action of the sentence.
For content aimed to pitch and sell, an active voice writing style is ought to have.
For example 1:
Passive voice: The way the car wheel is designed helps to turn much faster
Active voice: High-end wheel axis design increases turning performance
Passive voice: The sales volume was very high last month, and most of it was due to high click through rate
Active voice: Increased high click through rate led to high sales volume last month
Shorten Lengthy Paragraphs Into Consumable Content Format
Please shorten any lengthy paragraphs into small chunks. Small chunks mean 2-3 lines of text that is easy to read. If the content is better to be presented in bullet point format, then please do so.
Fix Grammar And Misspelling
Grammar and misspellings can affect the user experience of your content.
It’s not too much of a big deal, but they can easily be fixed using software like Grammarly.
Perform A Basic SEO Audit Before Publishing
A basic SEO sweep includes the following tasks to make sure it’s ready for the search engine to index and rank
- Only one H1 tag on the page, which is the title
- The main keyword is included in the H1 tag, URL permalink, and within the first 70 – 150 characters at the start of the content
- Add easy-to-read meta description to increase click-through rate on the search engine (but it’s not going to be a ranking metric)
Ensure Minimal Click Depth – Less Than 3 Clicks
Make sure the article can be easily found once it’s published on the main website. This means it should take less than 2-3 clicks from any page on the website back to the article.
Minimal click depth helps the user to find the content faster within just a few clicks, as well as for the search engine to easily crawl the page.